Why Product Placement Is Suddenly Everywhere – Cheddar Explains

Posted by Brett Ullman | Dec 1, 2021 | media | 0

If it feels like you’ve seen more product placement in your favorite TV shows lately, you probably have. Once a marketing trick embraced mainly by the movie industry, product placement became popular with the small screen after TiVo and streaming services delivered a one-two punch to the efficacy of traditional 30-second ads. And the tools of the digital age are about to make this tactic a whole lot more futuristic…

Great video looking at product placement in TV/movies. I find myself seeing product advertising more and more these days.

About The Author

Brett Ullman

Brett Ullman travels North America speaking to teens, young adults, leaders, and parents on topics including parenting, mental health, sexuality, pornography, men, dating and media. Brett's seminars engage and challenge attendees to try and connect our ancient faith with our modern culture we live in. Participants are inspired to reflect on what we know, what we believe and how our faith ought to serve as the lens through which we view and engage tough conversations in our society today.